Paul Libman, our director of creative services, is an accomplished musician and composer for national commercials, television programs and films. In his nearly thirty years of contributing his talents to award-winning campaigns for McDonald's, Coca-Cola, Kellogg's and many others, he has garnered numerous Clio, Addy and Effie awards. Paul is also the architect of our successful "Head and Heart" strategy. This unique synthesis of a powerful selling message, rationally conceived and throughly researched, combined with an emotionally engaging delivery, gives our clients a competitive edge in their markets. He has a degree from the Radio, Television and Film Department at Northwestern University.